How We Decide

How We Decide

How We Decide , Jonah Lehrer , abook by Jonah Lehrer . It is published as The Decisive Moment: How the Brain Makes Up Its Mind in the United Kingdom.

On March 1, 2013, following revelations that Lehrer has been caught in numerous falsifications in his work of writings, Houghton Mifflin Harcourt’s book was taken “off sale” after an internal review. [1]


Sections / chapters of the book are titled as follows:

  • Introduction
  • The Quarterback in the Pocket
  • The Predictions of Dopamine
  • Fooled by a Feeling
  • The Uses of Reason
  • Choking on Thought
  • The Moral Mind
  • The Brain Is an Argument
  • The Poker Hand
  • Coda

See also

Even themed books include:

  • Proust Was a Neuroscientist
  • Imagine: How Creativity Works
  • Made to Stick
  • Microtrends
  • Think !: Why Crucial Decisions Can not Be Made in the Blink of an Eye
  • Thinking, Fast and Slow
  • Thinking Strategically


  1. Jump up^ ” ‘ How We Decide’, Jonah Lehrer Book, Being Pulled From Shelves” . Huffington Post . 2013-03-01. Archived from the original on March 2, 2013.