Level of invention

Level of invention (or degree of Inventiveness , gold level of solution , or rank of solution , or rank of invention ) is a relative degree of exchange to the previous system (or solution) in the result of solution of inventive problem(one Containing has contradiction ). Term was defined and introduced by TRIZ author GS Altshuller . Continue Reading “Level of invention”

Creative brief

creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor (in most cases a marketing team member) and approved by the creative team of designers, writers, and project managers. In Some cases, the project’s creative brief May need creative director approval before work will begin. Continue Reading “Creative brief”