Imagine: How Creativity Works

Imagine: How Creativity Works is the third non-fiction book by Jonah Lehrer , published in 2012. It explores brain science , and creativity and its social aspects. [1] By July 2012, the book had been published by its publisher due to factual inaccuracies. [2]

Manufacturing of quotations

In July 2012, Lehrer acknowledged that he fabricated some quotes attributed to Bob Dylan . [3] The sale of the electronic book has been halted. [3]

In an article on August 10, Steve Myers alleged that quotes from magician Teller , of the duo’s performance Penn and Teller , were fake, after a fan saw a discrepancy in previous quotes from Teller from an article in 2009 in Wired magazine , also by Lehrer . [4] Teller confirmed that the quotes from the Wired article in 2009 [5] were accurate, while the ones from Imagine: How Creativity Works were not.

See also

  • How We Decide
  • Proust Was a Neuroscientist


  1. Jump up^ Lengel, Kerry (March 31, 2012). ” ‘ Republic’ April book pick: ‘Imagine: How Creativity Works ‘ ” . The Arizona Republic . Retrieved 7 April 2012 .
  2. Jump up^ Kellogg, Carolyn (July 30, 2012). “Jonah Lehrer Bob Dylan quotes lead to resignation” . Los Angeles Times . Retrieved 15 August 2012 .
  3. ^ Jump up to:b Associated Press. “Author acknowledges fake Dylan quotes, resigns” , Yahoo! , July 30, 2012.
  4. Jump up^ Myers, Steve. “Another false quotation found in Jonah Lehrer’s ‘Imagine'”,The Poynter Institute, August 10, 2012.
  5. Jump up^ Jonah Lehrer. “Magic and the Brain: Teller Reveals the Neuroscience of Illusion”,Wiredmagazine, April 20, 2009.