Content
6-3-5 Brainwriting (or 635 Method, Method 635) is a group-structured brainstorming technique [1] aiming at aiding innovation processes by stimulating creativity developed by Bernd Rohrbach who originally published in a German sales magazine, the Absatzwirtschaft , in 1968. [2]
In brief, it consists of 6 participants supervised by a moderator who is required to write down 3 ideas on a specific worksheet within 5 minutes, this is also the etymology of the methodology. The outcome after 6 rounds, where participants get their work done, they are 108 members generated in 30 minutes. The technique is applied in various sectors but mainly in business , marketing , design , writing and everyday real life situations. [1]
Introduction
6-3-5 Brainwriting is a particular form of brainstorming through the medium of graphics; [3] in particular, it is classified under the intuitive and progressive methodologies. [4] The grounding of technical Such Is the belief que le success of an idea generation process is Determined by the degree of contribution and integration to Each Other’s suggestions, and SPECIFICALLY it is Meant to Overcome the feasible creativity barriers Brought up by coming Such As interpersonal conflicts, different cultural backgrounds [5] and reasons of intellectual properties. [2]
Procedure
- The optimum application of the technique would require 6 participants, as many would make the session unmanageable, [6] however, the sessions may also be in teams of 4, 5 or 7 and the number of ideas generated respectively 48, 75 and 147. [7]
- It is essential to ensure that all participants share a deep understanding of the topic of the brainwriting session. [8] In addition to this, it is recommended that a preliminary discussion, the group focuses on the problem to be solved or the aim to be pursued. This can be done through the independent initiative of the group or guided by the supervisor. [3]
- Once the topic of the session is written on a problem, this is announced and written on top of the Idea Form. This article is based on the following information: Idea 1, Idea 2 and Idea 3 and the lines identifying the particular suggestion. [9]
- At this point, the session is ready to start and participants are given 5 minutes to complete the first row and write the first ideas working in silence. [9] [10] These can be expressed in any graphical form: written, drawn, through a symbol or however the author prefers. [3]
- The supervisor signals the end of time, and the sheet is passed on to the next participant on the right. Now the process is being done by the author and he is one of them. [11]
- The process is on the verge of completion, but the supervisor is necessary, the time for each round may be extended to a maximum of 10 minutes.
- The conclusion of the brainstorming is a preliminary screening of the ideas that have been gathered where exact duplicates are deleted, and a team evaluation using the Nominal Group Technique or Prioritization Matrices to select 1 to 3 ideas the group can focus on. [11]
Pros
One of the main advantages of using 6-3-5 brainwriting is that it is a very straightforward method and therefore is easy and quick to learn. In addition to this, no particular training for the supervisor is required. [9]
Secondly, it promotes the possible different backgrounds of participants since it encourages sharing and exchanging knowledge. Differently than traditional brainstorming, it assures an active participation of all the members of the same time, that they are more likely to express their own ideas instead of being able to do so. . [6]
All ideas are recorded on the worksheet, which makes it possible for the reader to keep track of the author of this article. [8]
This may be an economic success since the hiring 6 members 108 possible content ideas are generated. [8]
Cons
Writing handwriting or graphical representations. [9]
Stress due to time constraints might be reduced, [12] and this may require some people to become familiar with the methodology. [8]
There is a risk of clash of similar ideas which is not possible. [13]
See also
- Mind mapping
- Edward de Bono
- Six thinking hats
- TRIZ
- Synectics
- Metaplan
- heuristic
References
- ^ Jump up to:a b McNicholas, Carolyn. “HEART – Business Creativy Module Aberdeen Business School” (PDF) . Retrieved 17 October 2014 .
- ^ Jump up to:a b Rohrbach, Bernd (1969). “Kreativ nach Regeln – Method 635, eine neue Technik zum Lösen von Problemen”. (Creative by rules – Method 635, a new technology for solving problems). ” Absatzwirtschaft . 12 : 73-75.
- ^ Jump up to:a b c Piperno, Simone. “Brainwriting, creatività grafica (Brainwriting graphical creativity)” . Coaching e creatività – formazione al pensiero creativo (Coaching and creativity – training to creative thinking) . Retrieved 20 October 2014 .
- Jump up^ Shah, Jahan (2000). “Evaluation of Idea Generation Methods for Conceptual Design: Effectiveness Metrics and Design of Experiments”. Journal of Medical Design . 122 : 377, doi : 10.1115 / 1.1315592 .
- Jump up^ VanGundy, Arthur (1984). “Brain Writing for New Product Ideas: An Alternative to Brainstorming”. Journal of Consumer Marketing . 2 : 67-74.
- ^ Jump up to:a b University of Oklahoma. “What is” brain writing “?” (PDF) . University of Central Oklahoma Office of Academic Affairs . Retrieved 20 October 2014 .
- Jump up^ Mathys European Orthopedics. “Tecniche creative Per una maggiore ricchezza di idee e per realizzare soluzioni innovative” (PDF) . www.mathysmedical.com . Retrieved 20 October 2014 .
- ^ Jump up to:a b c d MacNaught, Stacey. “108 IDEAS IN 30 MINUTES – THE 6-3-5 METHOD OF BRAINWRITING” . Blogsession . Retrieved 20 October2014 .
- ^ Jump up to:a b c d InnoSupport. “Supporting ideas in SME” . Retrieved 20 October2014 .
- Jump up^ 635brainwriting.com. “108 Solutions or Ideas in 30 Minutes!” . 635 Brainwriting . Retrieved 28 October 2014 .
- ^ Jump up to:a b Bangel, Noemi. “Brainwriting” . Gustav Kaser Australia . Retrieved 30 October 2014 .
- Jump up^ Campi Scuola. “Corso di formazione per educatori di gruppi giovanili (Training course for educators of youth groups)” (PDF) . www.capiscuola.ch . Retrieved 20 October 2014 .
- Jump up^ Beitz, Wolfgang (1996). Engineering Design: A Systematic Approach(Design Council ed.). Springer. ISBN 3540199179 .