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Creativity techniques

Creativity techniques

Creativity techniques are methods that encourage creative actions, whether in the arts or sciences. They focus on a variety of aspects of creativity, including techniques for idea generation and divergent thinking , methods of re-framing problems, changes in the affective environment and so on. They can be used as part of problem solving , artistic expression, or therapy.

Some techniques require groups of two or more people while other techniques can be accomplished alone. These methods include word games, written exercises and different types of improvisation, or algorithms for approaching problems. Aleatory techniques exploiting randomness are also common.

Aleatory techniques

Main article: Aleatoricism

Aleatoricism is the incorporation of chance (random elements) into the process of creation, especially the creation of art or media. Aleatoricism is commonly found in music, art, and literature, particularly in poetry. In film, Andy Voda made a movie in 1979 called “Chance Chants”, which he produced by a flip of a coin or roll of a die. In music, John Cage , an avant-garde musician, composed music by superimposing star maps on blank sheet music, by rolling dice, and preparing for open ended scores that depended on the spontaneous decisions of the performers. (1) Other ways of practicing randomness include coin tossing, picking something out of a hat,

In short, aleatoricism is a way to introduce new thoughts or ideas into a creative process.


Main article: Improvisation

Improvisation is a creative process which can be written or written without preparation. [1] Improvisation, also called extemporization, can lead to the discovery of new ways to act, new patterns of thought and practices, or new structures. Improvisation is used in the creation of music, theater, and other various forms. Many artists also use improvisational techniques to help their creative flow.

The following are two significant domains that use improvisation:

  • Improvisational acting is a form of theater improvisational acting techniques to perform spontaneously. Many improvisational (“improv”) techniques are taught in standard drama classes. The basic skills of listening, clarity, confidence, and performing instinctively and spontaneously are considered important skills for actors to develop. [2]
  • Free improvisation is real-time composition. Musicians of all kinds improvises (“improv”) music; such improvised music is not limited to a particular genre. Anthony Braxton and Cecil Taylor are two improvisers .

In problem solving

Main article: Creative problem solving

In problem-solving contexts, the random-word technical creativity is perhaps the simplest method. A person with a problem is presented with a randomly generated word, in the hopes of a solution arising from any associations between the word and the problem. This technique is based on associative thinking, the process of retrieving information from our knowledge and automatically finding patterns across elements. While standard associative thinking is an association of concepts that is strongly related and not very original, the unpredictability of a random word will lead to new discoveries that would not emerge automatically, and hopefully trigger novel solutions. [3]A random image, sound, or article can be used instead of a random word as a kind of creativity goad or provocation . [4] [5]

There are many problem-solving tools and methodologies to support creativity:

  • TRIZ (theory which are derived from such tools as ARIZ or TRIZ contradiction matrix)
  • Creative Problem Solving Process (CPS) (complex strategy, also known as Osborn-Parnes-process)
  • Lateral thinking process by Edward de Bono
  • Six Thinking Hats , Edward de Bono
  • Herrmann Brain Dominance Instrument – right brain / left brain
  • Brainstorming and Brainwriting
  • Think outside the box
  • Business war games , for the resolution of competitive problems
  • SWOT analysis
  • The USIT method of convergent creativity
  • Thought experiment
  • Five Ws

In project management

For project management purposes, group creativity techniques are technical techniques used by a team in the course of executing a project. Some relevant techniques are brainstorming , the nominal group technique , the technical Delphi , idea / mind mapping , the affinity diagram , and multicriteria decision analysis . [6] These techniques are referenced in the Guide to the Project Management Body of Knowledge . [7]

Group creativity techniques can be used in a sequence; for example: [7]

  1. Gather requirements using idea / mind mapping
  2. Continue generating ideas by brainstorming
  3. Construct an affinity diagram based on the generated ideas
  4. Identify the most important ideas by applying the nominal technical group
  5. Obtain several rounds of independent feedback using the technical Delphi

Affecting factors


Multiple studies have confirmed that distraction actually increases creative cognition. [8] One such study done by Jonathan Schooler found that non-demanding distractions improve performance on a classic creativity task called the Unusual Uses Task (UUT). The results confirmed that decision-related neural processes occur during the moments of unconscious thought while a person engages in a non-demanding task. The research shows that this is a topic that is often considered to be one of the concepts of creativity and creativity. [9]

Ambient noise is another variable that is conducive to distraction, yet it is a moderate level of noise actually heightened creativity. Professor Ravi Mehta conducted a study to research the degree of distraction induced by various noise levels and their effect on creativity. The series of experiments show that a moderate level of ambient noise (70 dB) produces just enough distraction to induce processing disfluency, which leads to abstract cognition. These higher construal levels caused by moderate levels of noise increase. [10]


In 2014, a study found That walking Increased creativity, [11] an activity Favored by Albert Einstein .

Sleep and relaxation

Some advocate by hypnagogia , the transition from wakefulness to sleep, using techniques such as lucid dreaming . One technique used by Salvador Dali was to drift off to sleep in an armchair with a set of keys in his hand; when he fell completely asleep, the keys would fall and wake him up, allowing him to recall his mind’s subconscious imaginings. [12] Thomas Edison used the same technique, with ball bearings . [13]


A study [14] from 2014 conducted by researchers in China and the US, including the psychologist Michael Posner found that performing a short 30 minute meditation session each day, for seven days, was sufficient to improve verbal and visual creativity, as measured by the Torrance Tests of Creative Thinking , due to the positive effects of meditation on emotional regulation. The same researchers [15] also showed that they can improve insight-based problem solving (the type commonly associated with an “Ah-ha”, or “eureka” type moment of realization) as measured by the Remote Associates Test .

Web 2.0

It has been stated by whom? ] that no creative work is an entirely individual effort as they are products of their environments including friends, families, peer groups, and their collaborations and competitions with them. citation needed ] Web 2.0 applications can help with creative activities by its tools and ways of collaboration, competition, sharing, crowdsourcing , collective phenomena, motivation and feedback. [16] [ better source needed ]

See also

  • Association (psychology)
  • Creative computing
  • Decision tree
  • Design tool
  • Ideas bank
  • Ideation (creative process)
  • Imagination
  • Intuition (knowledge)
  • Invention
  • Lateral thinking
  • Creativity Management (in French)
  • Metaphor


  1. Jump up^ Improvisation | Define Improvisation at Dictionary.com
  2. Jump up^ Yorton, Tom. “The art of improv: How to make decisions without a script” . Archived from the original on July 6, 2008.
  3. Jump up^ “Random stimulation and associative thinking” . Retrieved 2017-06-08.
  4. Jump up^ More On Idea Generation Tools and Techniques. IdeaFlow: Discussion about innovation and creativity – new products, strategy, open innovation, commercialization of technologies …
  5. Jump up^ “Idea Generation, Creativity and Incentives” (PDF) . Mitsloan.mit.edu . Retrieved 2013-08-25 .
  6. Jump up^ Boral, Sumanta (2016). Ace the PMI-ACP exam: a quick reference guide for the busy professional . New York: Apress . p. 225. doi : 10.1007 / 978-1-4842-2526-4 . ISBN  9781484225257 . OCLC  967511997 .
  7. ^ Jump up to:b “Group creativity to collect technical requirements” . projectmanagement.com . July 13, 2012.
  8. Jump up^ “How To Waste Properly Time – Issue 7: Waste – Nautilus” . Nautilus . Retrieved 2016-09-30 .
  9. Jump up^ Baird, Benjamin; Smallwood, Jonathan; Mrazek, Michael D .; Kam, Julia WY; Franklin, Michael S .; Schooler, Jonathan W. (1 October 2012). “Inspired by Distraction: Creative Mind Wandering Facilitates Incubation” . Psychological Science . 23 (10): 1117-1122. doi : 10.1177 / 0956797612446024 . ISSN  0956-7976 .
  10. Jump up^ Mehta, Ravi; Zhu, Rui (Juliet); Cheema, Amar (2012). “Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition . “Journal of Consumer Research . 39 (4): 784-799. doi : 10.1086 / 665048.
  11. Jump up^ Oppezzo, Marily; Schwartz, Daniel L. “Give your ideas some legs: The positive effect of walking on creative thinking” . Journal of Experimental Psychology: Learning, Memory, and Cognition . 40 (4): 1142-1152. doi :10.1037 / a0036577 .
  12. Jump up^ http://almostbohemian.com/sleep/
  13. Jump up^ https://www.wired.com/2008/05/st-napping/
  14. Jump up^ hDing, Xiaoqian; Tang, Yi-Yuan (2014). “Improving creativity performance by short-term meditation” . Behavioral and Brain Functions . 10 (9). doi :10.1186 / 1744-9081-10-9 .
  15. Jump up^ Ding, Xiaoqian; Tang, Yi-Yuan (2015). “Short-term meditation modulates brain activity of evoked insight with solution cue” . Social Cognitive and Affective Neuroscience . 10 (1): 43-49. doi : 10.1093 / scan / nsu032 .
  16. Jump up^ “CreativityTheories – Web 2.0 and Creativity” . creativitytheories.wikispaces.com . Retrieved 20 May 2017 .