1. Home
  2. »
  3. Creativity
  4. »
  5. Intertextuality
  6. »
  7. Transmediation



Transmediation is the process of translating a work into a different medium. It can be used more than one media form. All the components of a network are interlinked with each other. Therefore, transmediated works are closely related to semiotics and technology in the context of digital media.

Transmediation can refer to the process of “responding to cultural texts in a range of sign systems – art, movement, sculpture, dance, music, and so on – as well as in words.” Semali Fueyo and Transmediation can include response to traditional printed texts, as well as multimedia materials Including video , animated , a website , a podcast , a game , etc.

We live in a mediacentric society filled with many affective sign systems. Transmediation can also be conceived of multimedia communication and literacy activities. When people engage as consumers or producers of media in any form, they are engaging in transmediation.

Transmediation is closely related to semiotics , which is the impact study of signs. Academic researchers and educators are also interested in media literacy , visual literacy , information literacy , and critical literacy .

Leonard Shlain highlights the importance of engaging students in the process of transmediation when writing, “Digital information comes in multiple forms, and students must learn to tell stories with words and numbers but also through images, graphics, color, sound, music, and dance. There is a need for grammar and literacy in each of these forms of communication. and should be taught in more specific, specific, and concise in communicating ways.