Edward de Bono

Edward de Bono

Edward de Bono (born 19 May 1933) [1] is a Maltese physician, psychologist, author, inventor and consultant psychologist. He wrote about the term thinking , wrote the book Six Thinking Hats and is a proponent of the teaching of thinking in schools. [2] Edward de Bono is regarded as the leading authority in creativity. [3]


Edward Charles Francis Publius of Bono was born in Malta on May 19, 1933. Educated at St. Edward’s College, Malta he then gained a medical degree from the University of Malta . Following this, he proceeded to Rhodes Scholar to Christ Church, Oxford , where he gained MA MA in psychology and physiology. He represented Oxford in polo and set two canoeing records. He also has a PhD degree in medicine from Trinity College, Cambridge , an honorary DDes (Doctor of Design) from the Royal Melbourne Institute of Technology , [4] and an honorary LLD from theUniversity of Dundee . [5]

De Bono has held faculty appointments at the Oxford, Cambridge, London and Harvard universities. [6] He is a professor at Malta , Pretoria , Central England and Dublin City University. De Bono holds the Da Vinci Professor of Thinking Chair at University of Advancing Technology in Tempe, Arizona, US. [7] He was one of the 27 Ambassadors for the European Year of Creativity and Innovation 2009. [8]

De Bono has written 57 books with translations into 34 languages. [6] He has taught his thinking methods to government agencies, corporate clients, organizations and individuals, privately or publicly. He has started to set up the World Center for New Thinking and Peace Studies, based in Malta, which describes a “kind of intellectual Red Cross “.

In May 1994 he gave a half-hour Opinions read televised on Channel 4 and subsequently published in The Independent as “Thinking Hats On”. [9]

In 1995, he created the futuristic documentary film, 2040: Possibilities by Edward de Bono , depicting an audience of viewers released from a cryogenic freeze for contemporary society in the year 2040. [6]

Schools from over 20 countries have included Bono’s thinking tools in their curriculum, [7] and he has read and read about many of the world’s leading corporations.

This book is published in The Book of the Year 2000 by Bono Code Book in 2000. In this book, it is proposed here that does not have a single-word representation. For example, Bono code 6/2 means “Give me my point of view and I will give you your point of view.” Such a code may be used in situations where one of two parties in a dispute is making an insufficient effort to understand the other’s perspective. [10]

Other Ideas

In 2000, de Bono advised the UK Foreign Office that the Arab-Israeli conflict may be due, in part, to low levels of zinc found in people who eat unleavened bread (eg pita flatbread ). Bono argues that low zinc levels leads to heightened aggression. He suggests shipping out jars of Marmite to compensate. [11] [12]

Edward de Bono arguing that companies could raise money just by governments now do – by printing it. He put forward the idea of ​​a private currency as claimed by the issuer. So IBM might issue “IBM Dollars” – theoretically redeemable for IBM equipment, but also practically tradable for other vouchers or cash. To make such a scheme work, IBM would have to learn to manage the supply of money to ensure that it does not destroy the value of their creations. Purpose companies should be able to manage as much as they do, especially when they do not cope with. [13]


The following two published reviews of Bono’s work emphasize the lack of evidence to support his proposals.

  1. In the Handbook of Creativity , Robert J. Sternberg writes,

    What is the role of creativity in the scientific study of creativity, in the view of the world, in the popular mind, by those who follow what might be referred to as a pragmatic approach. Those taking this approach have been primarily concerned with developing creativity, secondarily with understanding it, but not necessarily with testing the validity of their ideas about it. […] Perhaps the foremost proponent of this approach is Edward De Bono, whose work on lateral thinking and other aspects of creativity has been shown to be of considerable commercial success. [14]

  2. Frameworks For Thinking is an evaluation of 42 popular thinking-frameworks conducted by a team of researchers. Regarding Edward de Bono they write,

    [he] is more interested in the usefulness of developing ideas than proving the reliability or effectiveness of his approach. CoRT [Cognitive Research Trust] or Thinking Hats tools. CoRT [Cognitive Research Trust] or Thinking Hats tools. An early evaluation of CoRT reported significant benefits for Special Needs (SEN) pupils, however, in a more recent study with Australian aboriginal children (Ritchie and Edwards, 1996), a small evidence of generalization in the area. of creative thinking. [15]

The views of Bono on language have been challenged by some philologists (Marco Ferri, 1994) who looks at his view of the world. Ferri argues that a lack of human judgment should be taken into account for the transmission of out-of-date ideas. quote needed ]

Summarising Bono’s 1985 Work in Conflicts: A Better Way to Resolve Themselves, M. Afzalur Rahim states: “This is an approach to total elimination of conflict . tune with modern thinking and, therefore, unsatisfactory. ” [16]

Published works

From Bono on Channel 4 reading program Opinions , produced by Open Media in 1994

A partial list of books by Bono includes:

  • The Use of Lateral Thinking (1967) ISBN  0-14-013788-2 , introduced the term ” lateral thinking “
  • New Think (1967, 1968) ISBN  0-380-01426-2
  • The Five-Day Course in Thinking (1968), introduced the L game
  • The Mechanism of the Mind (1969), Intl Center for Creative Thinking 1992 reprinted: ISBN  0-14-013787-4
  • Lateral Thinking: Creativity Step by Step , (1970), Harper & Row 1973 paperback: ISBN  0-06-090325-2
  • The Dog-Exercising Machine (1970)
  • Technology Today (1971)
  • Practical Thinking (1971)
  • Lateral Thinking for Management (1971)
  • Po: A Device for Successful Thinking (1972), ISBN  0-671-21338-5 , introduced the term Po
  • Children Solve Problems (1972) ISBN  0-14-080323-8 , ISBN  0-06-011024-4 (1974 reprint)
  • Po: Beyond Yes and No (1973), ISBN  0-14-021715-0
  • Eureka !: An Illustrated History of Inventions from the Wheel to the Computer (1974)
  • Teaching Thinking (1976)
  • The Greatest Thinkers: The Thirty Minds That Shaped Our Civilization (1976), ISBN  0-399-11762-8
  • Wordpower: An Illustrated Dictionary of Vital Words (1977)
  • The Happiness Purpose (1977)
  • Opportunities: A handbook for business opportunity search (1978)
  • Future Positive (1979)
  • Atlas of Management Thinking (1981)
  • From Bono’s Course in Thinking (1982)
  • Learn-To-Think: Coursebook and Instructors Manual with Michael Hewitt-Gleeson of Saint-Arnaud (1982), ISBN  0-88496-199-0
  • Tactics: The Art and Science of Success (1985)
  • Conflicts: A Better Way to Resolve Them (1985)
  • Masterthinker’s Handbook (1985)
  • Six Thinking Hats (1985) ISBN  0-316-17831-4
  • I Am Right, You Are Wrong: From This New Renaissance: From Rock Logic to Water Logic (1991) ISBN  0-670-84231-1
  • Six Action Shoes (1991)
  • Handbook for the Positive Revolution (1991) ISBN  0-14-012679-1
  • Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas (1992) ISBN  0-00-255143-8 – A summation of many of De Bono’s ideas on creativity
  • On / Petition (1992) ISBN  0-88730-543-1
  • Water Logic: The Alternative to I am right You are Wrong (1993) ISBN  978-1563120374
  • Parallel thinking: from Socratic thinking to Bono thinking (1994) ISBN  0-670-85126-4
  • Teach Yourself How to Think (1995)
  • Textbook of Wisdom (1996) ISBN  0-670-87011-0
  • How to Be More Interesting (1998)
  • Simplicity (1999)
  • New Thinking for the New Millennium (1999)
  • Why I Want To Be King of Australia (1999)
  • How to Have A Beautiful Mind (2004)
  • Six Value Medals (2005)
  • H + (Plus): A New Religion (2006)
  • How to Have Creative Ideas (2007)
  • Free or Unfree? : Are Americans Really Free? (2007) ISBN  1-59777-544-4
  • Six Frames For Thinking About Information (2008)
  • The Love of Two Cockroaches (2009) ISBN  978-9993261599
  • Think! Before It’s Too Late (2009) ISBN  978-0-09-192409-6
  • Lateral Thinking – An Introduction (2014) ISBN  978-0091955021
  • Bonting – Thinking to Create Value (2016) ISBN  978-9995750190

De Bono has also written numerous articles published in other journals, including The Lancet and Clinical Science .

See also

  • Lateral thinking
  • Parallel thinking
  • Six Thinking Hats


  1. Jump up^ “Birthday’s today” . The Telegraph. May 19, 2011 . Retrieved 16 May2014 . Dr. Edward de Bono, lateral thinker, 78
  2. Jump up^ http://ftalphaville.ft.com/2014/05/28/1864212/guest-post-when-anyone-can-be-a-money-issuer/
  3. Jump up^ “Edward de Bono | London Speaker Office” . London Speaker Office . Retrieved 2017-09-30 .
  4. Jump up^http://www1.rmit.edu.au/browse/Staff%2FWorkplace%20essentials%2FStrategy,%20planning%20and%20governance%2FStrategy%20and%20Governance%2FUniversity%20Secretariat%2FInformation%20and%20Services%2FHonorary% 20Titles 2FHonorary%%% 20Recipients 20degree /
  5. Jump up^ Dundee, University of. “Honorary Degrees: Academic & Corporate Governance” . University of Dundee .
  6. ^ Jump up to:c “Bio at Penguin Books” .
  7. ^ Jump up to:b “About Edward de Bono” . Edward from Bono’s Personal Web Site. May 5, 2008. Archived from the original on April 12, 2008 . Retrieved 2008-05-05 .
  8. Jump up^ European Year of Creativity and Innovation 2009 – EuropaArchived20 February 2009 at theWayback Machine.,Europa.eu. Accessed 2009-05-14.
  9. Jump up^ ‘The Independent’, 1 May 1994
  10. Jump up^ by Bono, Edward (2000). The Bono Code Book . p. 52.
  11. Jump up^ Lloyd, J&Mitchinson, J: “The Book of General Ignorance”. Faber & Faber, 2006.
  12. Jump up^ LouiseBono’sJuryMarmite plan for peace in Middle Yeast, The Independent, 19 December 1999, retrieved 11 February 2009.
  13. Jump up^ “WIRED 2.05: DIY Cash” . yoz.com .
  14. Jump up^ Sternberg, RJ & Lubart, TL (1999). “The Concept of Creativity”, in ed. Sternberg, RJ: Handbook of Creativity. Cambridge University Press.
  15. Jump up^ Moseley, D., Baumfield, V., Elliott, J., Gregson, M., Higgins, S., Miller, J., Newton, D. (2005). “Bono’s side and parallel thinking tools”, in ed. Moseley, David: Frameworks for Thinking. Cambridge University Press.
  16. Jump up^ Rahim, M. Afzalur (2015). Managing Conflict in Organizations (4 ed.). Transaction Publishers. p. 12. ISBN  9781412844253 . Retrieved 2015-01-30 . Bono’s approach to total elimination of conflict is no different from the approaches of the classicists. This approach to dealing with conflict is completely out of tune with modern thinking and, therefore, unsatisfactory.