Arthur B. VanGundy

Arthur Boice “Andy” VanGundy Jr. (May 24, 1946 – May 5, 2009) was an US communications professor, conference speaker, author and internationally noted expert on idea-generation techniques.


Arthur B. VanGundy Jr. was born May 24, 1946 in Lancaster, Ohio to Dr. Arthur Boice and Sarajane (“Sally”) Miesse VanGundy as the eldest of four boys. He graduated from high school in Lancaster in 1964 and earned a BA in Psychology from Ohio Wesleyan University in 1968, a MS in Personal Counseling from Miami University (Ohio) in 1970, and a Ph.D. in Higher Education Administration from Ohio State University. in 1975; During this time he worked as an organizational development consultant for the US Air Force . In 1976 he Moved to Norman, Oklahoma as Assistant Professor of Human relationships at theUniversity of Oklahoma . He became an Associate Professor in 1982 and Full Professor in 1987, after moving to the Department of Communication, where he worked until his retirement in May 2008. [1]

While at The Ohio State University, he married Denilyn Wilson, who moved to Norman. The couple had two daughters, Sarah and Laura. The marriage was later divorced in 1988.


VanGundy contributed more than 16 books and numerous book chapters and magazine articles like Business Week , US News & World Report , and The New York Times . His book “Techniques of structured problem solving” is considered by many as “the bible of problem solving techniques”. [2] He wrote the American International Marketing Association (AMA) and the American Marketing Association’s (AMA) Marketing Encyclopedia. He was researched specifically in the area of ​​the creative person and the creative climate. [3]

His tools and technical expertise span from performing research we ideation performance [4] to the design of Numerous new creative problem solving formats and strategies , Such As the PICL-list, Word Diamond Fresh Eye, Object Stimulation, Try to Become the problem, Cliché and Air / Haikugami, [5] [6] Including Both intuitive Purely technical and highly structured formats.

CPSI and the Creative Education Foundation (CEF) . Also he was the editor of CPSI / CEF’s Creativity in Action newsletter [7] and a member of the Academy of Management .


  • Arthur B. VanGundy: 101 Activities for teaching creativity and problem solving. San Francisco 2005 ISBN  0787974021
  • Arthur B. VanGundy 101 More Great Games and Activities. New York 2005. ISBN  9780787969004
  • Arthur B. VanGundy: 108 Ways to get a bright idea. New Jersey 1983. ISBN  0-13-634824-6
  • Arthur B. VanGundy: Brain Boosters for Business Advantage. New York 1994. ISBN  0-89384-267-2
  • Arthur B. VanGundy: Creative Problem Solving: A Guide for Trainers and Management. Westport 1987. ISBN  0899301703 According to WorldCat , the book is held in 1192 libraries [8]
  • Arthur B. VanGundy: How to Get to Innovation: How to Make the Right Questions? New York 2007. ISBN  0-8144-0898-2 According to WorldCat, the book is held in 1389 libraries
  • Arthur B. VanGundy: Idea Power. New York: American Management Association 1992. ISBN  0-8144-5045-8 According to WorldCat , the book is held in 1986 [8]
  • Arthur B. VanGundy: Managing Group Creativity: A Modular Approach to Problem Solving. New York 1984. ISBN  0-8144-5545-X
  • Arthur B. VanGundy: Stalking the Wild Solution: A Problem Finding Approach to Creative Problem Solving. 1988 ISBN  0943456193
  • Arthur B. VanGundy: Techniques of structured problem solving. New York 1988. ISBN  0-442-21223-2
  • Arthur B. VanGundy: Training your creative mind. Englewood Cliffs 1982. ISBN  0-13-926709-3
  • Arthur B. VanGundy, Linda Naimann: Orchestrating Collaboration at work. 2003. ISBN  1419651749


  1. Jump up^ Orbituary from Sahra VanGundy
  2. Jump up^ Leaderswedeserve Blog Entry
  3. Jump up^ Web entry: Training programs contributions
  4. Jump up^ Interview by John Grossmann
  5. Jump up^ Web entry about VanGundys effect is technical creativity ArchivedFebruary 4, 2015 at theWayback Machine.
  6. Jump up^ Haikugami – The new school of business poetry
  7. Jump up^ Entry on the Creativity at work blog
  8. ^ Jump up to:b WorldCat author file