European Interest Group on Creativity and Innovation e.V.

Creativity and the Creative Industries are closely linked to Europe’s innovation potential. The European Interest Group on Creativity and Innovation (“EICI”) connects local and regional stakeholders that foster this relationship in order to make Europe’s economy more competitive and sustainable.

Its vision is to act as a platform linking local, regional, national and European initiatives that promote the cause of the creative industries and innovation. Learn more about our Objectives.

EICI is an open and collaborative project. If your organisation is interested inbecoming a partner learn more about how to submit your expression of interest here.

EICI organized the Malaysian Benchmarking Study Visit on
Culture and Creative Industries in Europe

The European Interest Group on Creativity and Innovation organized a European Benchmarking study visit for a delegation of high profile officials from the Ministry of Information, Communications and Culture (MICC) and the Radio Television Malaysia (RTM).

In one week the 11 members of the Malaysian delegation had the opportunity to discover more than ten creative SME´s in Baden-Württemberg and Belgium. Moreover, the Malaysian experts visited also institutions like MFG Baden-Württemberg, the Baden-Württemberg Film Academy, the ZKM – Center for Art and Media Karlsruhe (DE) and the C-MINE in Genk (BE).

On 16th and 17th November the Delegation attended also the Creativity World Forum 2011 – Blow your Mind, in Hasselt, Belgium.

EICI´s speakers showcased projects and initiatives from Portugal, UK, Italy, Belgium and Germany. The presentations were to coach the delegation and enable them to design in the near future their own strategy for Malaysia.

According to Mrs Omar Rothiah, Secretary General of Information and head of the delegation, “The benchmarking study is supposed to prepare us to develop a blueprint, which will serve as a reference for the holistic development of the creative industries in Malaysia”.

“EICI is very happy to be involved on this project and to have the opportunity to organize a diversified five days program and to have the possibility to share the European experience”, said Mr Matthias Holzner, MFG Head of International Affairs.

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